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School of Design

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Overview

School of Design
  • Joy University School of Design (JU-SOD) has aimed at excellence in Industrial Design, Communication Design, Textile, Apparel & Lifestyle Design, IT Integrated (Experiential) Design and Interdisciplinary Design Studies. JU-SOD offers a wide spectrum of design domains while encouraging transdisciplinary design projects in a unique institution with many problem-solving capabilities, depths of intellect and a time-tested creative educational culture in promoting design competencies and setting standards of design education. The rigorous development of the designer’s skills and knowledge through a process of ‘hands on-minds on’ is what makes the difference.
  • The overall structure of  any JU-SOD program is a combination of theory, skills, design projects and field experiences supported by cutting-edge design studios, skill & innovation labs and the Knowledge Management Centre. Sponsored design projects are brought into the classroom to provide a professional experience. Interdisciplinary design studies in Science and Liberal Arts widen the students’ horizons and increase general awareness of contemporary issues.

Programmes Offered

B.Des.
  • Fashion Design
  • Transportation & Automobile Design
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Programmes Structure & Eligibility

Department of Industrial Design
B.Des. Duration Eligibility
Transportation & Automobile Design 4 Years
  • HSE / CBSE / ICSE / CIE +2 or equivalent with 60% aggregate marks with minimum 50% marks in every subject.
  • Valid score from NIFT/ UCEED/PUEE or Valid score of JOYAT
Department of Fashion Design
B.Des. Duration Eligibility
Fashion Design 4 Years
  • HSE / CBSE / ICSE / CIE +2 or equivalent with 60% aggregate marks with minimum 50% marks in every subject.
  • Valid score from NIFT/ UCEED/PUEE or Valid score of JOYAT

Learning Outcomes

  • Demonstrate proficiency in design principles and creative problem-solving.
  • Apply user-centered design processes in creating innovative solutions.
  • Develop expertise in digital and traditional design tools.
  • Create sustainable and ethical design practices.
  • Communicate design concepts effectively through visual and verbal mediums.
  • Exhibit critical thinking and research skills for design challenges.
  • Integrate cultural, social, and technological aspects in design.
  • Collaborate effectively in interdisciplinary and team-based projects.
  • Adapt to emerging design trends and technologies.
  • Build a professional portfolio showcasing diverse design projects.

Expected Graduate Attributes

  • Creative and innovative thinking in design solutions.
  • Proficiency in advanced design tools and technologies.
  • Strong visual and verbal communication skills.
  • Ethical and sustainable design mindset.
  • Collaborative teamwork and leadership abilities.
  • Adaptability to diverse design contexts and challenges.
  • Research-driven approach to design innovation.
  • Cultural and social sensitivity in design practices.
  • Entrepreneurial and professional design skills.
  • Lifelong learning and growth in the design field.

New Targeted Skill

  • Advanced proficiency in digital design tools and software.
  • Expertise in user experience (UX) and user interface (UI) design.
  • Strong skills in design prototyping and rapid iteration.
  • Competence in sustainable and eco-friendly design strategies.
  • Mastery of storytelling through visual and multimedia design.
  • Knowledge of design for emerging technologies like AR/VR.
  • Ability to conduct market and user research effectively.
  • Proficiency in branding and identity design.
  • Skills in interdisciplinary collaboration and co-creation.
  • Adaptability to global design trends and industry demands.

Philosophy & Objectives

  • The broader objectives of design programmes at JU-SOD are designed in such a way that students are able to progress through their courses in an integrated manner.
  • The design programme curriculum at JU-SOD generates the scope for opportunities to integrate experiential and explorative learning in order to understand and achieve a high degree of creative innovation and quality.
  • A flexible framework for student-centered learning, whereby courses and assignments are able to harness the potential each student has in terms of creative expression and multi-dimensional learning.
  • Each programme provides the opportunity to identify, plan and achieve learning goals through an understanding of cultural, social and technological developments in the context of historical, contemporary and individual concerns.
  • The objective, learning value and standard for each course are predetermined, but the context and relevance is repositioned by the faculty depending on the changing realities of the design profession and the level of professional competence achieved and demonstrated by the each group of students.
  • We provide interdisciplinary and progressive knowledge of design but with a focused understanding of an area of specialisation suited to the professional design practice.
  • There lies an opportunity to develop innovative and exploratory thinking, necessary technical skills and the ability to locate individual design approaches within the appropriate professional context.
  • We enable the students to develop a sense of social and professional commitments. They must learn to own the responsibility for their professional decisions.
  • We develop the ability to develop critical, analytical, speculative and reflective problem-solving skills in an integrated manner to understand the scenario cum user based and culture centric approach of design.
  • To provide thorough understanding of technical, managerial and design fundamentals along with a strong exposure to real life situations so that they are able to experience how the intellectual, creative and other skills acquired could be adopted to benefit the user, society and industry.

OBJECTIVES

  • Equip students with a strong foundation in design principles.
  • Foster creativity and innovation in solving design challenges.
  • Develop proficiency in both traditional and digital design tools.
  • Promote ethical and sustainable design practices.
  • Prepare students to address real-world design problems.
  • Enhance critical thinking and research skills for design development.
  • Encourage interdisciplinary collaboration and teamwork.
  • Cultivate an understanding of cultural and social influences on design.
  • Empower students to adapt to evolving design technologies.
  • Build professional skills for a successful career in the design industry.

Faculty & Staff

Name Designation Email
Prof. Gloriya Mary.V Assistant Professor -
J.Maria Rincy Teaching Assistant mariarincy.sod@joyuniversity.edu.in
Mrs. Sutha R, MCA Office Executive -

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